RMA Automation through AI-driven Returns Platform

Our Israel-based client, a partner of one of PayPal companies, cooperates with online stores worldwide and helps customers manage returns, exchanges, and refunds via the Shopify platform. 

Many shopkeepers and retail chains that have online stores oftentimes struggle with the inefficient product return process. The increasing flow of requests for returns, exchanges, and refunds entails an unorganized return process, which displeases buyers. To help brands automate the return merchandise authorization (RMA) process, optimize their returns policies, encourage shoppers to exchange goods instead of returning, cut related expenses, and ensure a positive post-purchase customer experience, our client floated the idea to build an AI-based automated returns management platform. 

To implement the idea at its best, the client began searching for a reliable software development team with a strong technical background. Symfa has a proven track record of e-commerce projects, and is proficient in machine learning development, which assured the customer to hire us. 

The developed application helps track the return trends and optimize the return and exchange process with a data-driven approach. New integrations with a variety of postal services worldwide facilitated audience expansion and helped boost profit. 

Our engineering team continues working on the project and creating new postal integrations to expand the app’s geographical outreach and acquire a new audience.