Our client is a San Francisco-based next-gen consumer products firm providing food and beverage services across the US, building a comprehensive portfolio of brands within the market.
The client’s team has partnered with an advisory board of food and beverage giants within a mission to build a breakthrough consumer packaged goods enterprise. The idea was to reform the stale market that loses its touch with consumers and urge big brands to regroup towards healthier goods options while the smaller environmentally aware producers are shielded from competition.
To capitalize on the opportunity to access their partners’ marketing channels, the client put their mind to creating a dashboard that pulls in unstructured and structured data from multiple sources like eCommerce platforms, Google trends, and more. Basically, the solution was supposed to be a standalone platform with a neat yet comprehensive interface where the client can query versatile data and toggle categories.
Having factored in Symfa’s experience in BI development and custom web solution engineering with a focus on the green economy segment, the client considered the team reliable enough to undertake the project. Symfa sealed the deal by offering tech assistance during the transition phase to make sure the app setup and configuration went off without a hitch.