Web Dashboard for Omni-Channel Data Analysis

Crafting a tool that assesses brands’ health orientation
Customer location
Project duration
  • 2 months

Client and Business Goals

Our client is a San Francisco-based next-gen consumer products firm providing food and beverage services across the US, building a comprehensive portfolio of brands within the market.

The client’s team has partnered with an advisory board of food and beverage giants within a mission to build a breakthrough consumer packaged goods enterprise. The idea was to reform the stale market that loses its touch with consumers and urge big brands to regroup towards healthier goods options while the smaller environmentally aware producers are shielded from competition.

To capitalize on the opportunity to access their partners’ marketing channels, the client put their mind to creating a dashboard that pulls in unstructured and structured data from multiple sources like eCommerce platforms, Google trends, and more. Basically, the solution was supposed to be a standalone platform with a neat yet comprehensive interface where the client can query versatile data and toggle categories.

Having factored in Symfa’s experience in BI development and custom web solution engineering with a focus on the green economy segment, the client considered the team reliable enough to undertake the project. Symfa sealed the deal by offering tech assistance during the transition phase to make sure the app setup and configuration went off without a hitch.


Having delivered the solution’s web backend, front-end, and UI design executables and source code, the team also prepared a detailed acceptance checklist and calibrated the platform through its parameters, which helped seamlessly bring the app to live production environment.


The team has built an MVP of an omni-channel food and beverage data platform that helps launch health-oriented products and brands across numerous categories. The system is a web administration app with a mobile-responsive UI that supports multiple resolutions and devices while smoothly running across Windows and macOS platforms, along with Chrome browser for both.

By analyzing comprehensive stats — from market landscape and competitor sizing to retail sales revenue and business growth, the solution aids brands in gaining the insights needed to quickly bring the consumers the trending products. Notably, the client makes sure each of the featured brands aspires to a meaningful cause or contributes to charities.


  • Comprehensive retail analytics
  • Identity management
  • Email/password-enabled log in
  • Password recovery & change
  • User portfolio generation
  • New user invitation
  • Data upload & database storage
  • Algorithm-based data categorization
  • Email notification

Work done

  • Project infrastructure setup
  • Business analysis
  • Project management
  • UI/UX design
  • Backend development
  • Frontend development
  • Quality assurance
  • Manual functional testing
  • Acceptance testing
  • Continuous integration & deployment


  • Node.js
  • React.js
  • Jenkins
  • MongoDB
  • Virtual Machine


The team took the client’s initiative off the ground and delivered a fully functioning MVP proving the concept’s feasibility. The app release worked beautifully for the client, enabling them to break $30+M investor funding in some couple of rounds, in time with a steady growth of brands engaged.

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