Our client is an American high-tech company providing B2B services around the globe, with a focus on Business Intelligence, InsurTech, FinTech, and eCommerce. With their business increasingly extending and covering new domains, the client was planning on working a BI makeover within their facilities. Handling customer growth was job one — the client didn’t want anything slipping through the existing infrastructure inefficiencies. To prevent getting the lead generation process out of their hands, the client put their mind to obtaining a full-blown yet nimble CRM system for sales managers. The solution was meant to be a universally applicable SaaS, easily deployable into any B2B company ecosystem, with customizable settings and integrations. In view of Symfa's massive expertise within the signature tech domains in question, the team appeared to be born to the job.