eCommerce Solution for Automotive, Home, and Industrial Parts Renewal Service Provider
USA
- 4+ years
Client and Business Goals
MyAirbags is a B2C company based in the Atlanta area which offers original car parts repair services. Their IPC-certified technicians provide low-cost post-collision airbag resets and repairs, instrument cluster repairs, and seat belt repair services.
The client had two standalone websites with the common database – one was MyAirbags, intended for car parts repair, and another was Upfix, for electronics reset and repair services for automotive, home, and industrial appliances.
With the growing competition, MyAirbags faced the need to replace their existing website, powered by Wordpress/WooCommerce, with a more reliable eCommerce solution. The business goals were to expand the client base and simplify online order management.
Challenge
During the migration from WP/WooCommerce to 1C-Bitrix the Symfa team focused on retaining all functionality, namely:
- Synchronization with the internal CRM
- Integration of the existing payment systems
- Preservation of order history and analytics
The old database structure was not customized for the needs of online commerce which led to chaotic data storage. We had to scrutinize the data mapping process and leverage additional QA procedures to make sure all order history and client-related information was migrated correctly.
After the solution was successfully migrated we initiated index optimization, to improve the solution performance and accelerate request processing.
Solution
The implemented solution supports the order management process: from order placement through payment to order status check. It also organizes the product catalog, keeps track of all past orders, and provides analytics on the most popular products and services. The solution was integrated with PayPal and the banking card payment system to enable fast and secure online payments.
The Symfa team conducted a redesign of the Upfix website since initially it was completely similar to MyAirbags. Another step was to create a blog on Upfix by analogy with MyAirbags and deploy forums on both websites with the wpForo (WordPress Forum) plugin.
To help our client stand out from their competition, we took several search engine optimization measures, applied extended markup, and integrated marketing services such as Google Ads, Google Merchant, Facebook Ads, Yotpo to provide new digital marketing opportunities and reach wider audiences online.
“We aimed at forming a cross-functional team and involved experts in UI/UX Design, Frontend Development (HTML/CSS), DevOps, PHP/1C-Bitrix Mobile Development at different stages of the project. Soon, the mobile applications for Android and iOS will go into production.”
Symfa Project Manager
Technologies
Results
The Symfa team has completed the migration phase followed by integration with the internal CRM through REST API and with Google Analytics, Firebase, and Google AdSense. We also launched a mobile commerce app for Android, the iOS. At the moment, we are focused on further fine-tuning and application support. After the successful launch, the client enjoys:
- New online advertising opportunities.
- Rank enhancement in Google search results.
- New order processing flow, resulting in the decrease of the number of incorrectly paid orders.
I would like to compliment the PM of the project on his professional, responsive, and “will-do” attitude.
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