eCommerce Solution for MyAirbags

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eCommerce Solution for MyAirbags

Customer location

Project duration

2+ years

MyAirbags is a B2C company based in the Atlanta area which offers original car parts repair services. Their IPC-certified technicians provide low-cost post-collision airbag resets and repairs, instrument cluster repairs, and seat belt repair services.

With the growing competition, MyAirbags faced the need to replace their existing website, powered by Wordpress/WooCommerce, with a more reliable eCommerce solution. The business goals were to expand the client base and simplify online order management.

During the migration from WP/WooCommerce to 1C-Bitrix the Symfa team focused on retaining all functionality, namely:

Synchronization with the internal CRM
Integration of the existing payment systems
Preservation of order history and analytics

The old database structure was not customized for the needs of online commerce which led to chaotic data storage. We had to scrutinize the data mapping process and leverage additional QA procedures to make sure all order history and client-related information was migrated correctly.

Solution

The implemented solution supports the order management process: from order placement through payment to order status check. It also organizes the product catalog, keeps track of all past orders, and provides analytics on the most popular products and services. The solution was integrated with PayPal and the banking card payment system to enable fast and secure online payments.

To help our client stand out from their competition, we took several search engine optimization measures, applied extended markup, and integrated marketing services such as Google Ads, Google Merchant, Facebook Ads, Yotpo to provide new digital marketing opportunities and reach wider audiences online.

“We aimed at forming a cross-functional team and involved experts in UI/UX Design, Frontend Development (HTML/CSS), DevOps, PHP/1C-Bitrix Mobile Development at different stages of the project. Soon, the mobile applications for Android and iOS will go into production.”

Symfa Project Manager

PHP
MySQL
Flutter
Nginx
Wordpress

The Symfa team has completed the migration phase followed by integration with the internal CRM through REST API and with Google Analytics, Firebase, and Google AdSense. We also launched a mobile commerce app for Android, the iOS app is next in line. At the moment, we are focused on further fine-tuning and application support. After the successful launch, the client enjoys:

New online advertising opportunities.
Rank enhancement in Google search results.
New order processing flow, resulting in the decrease of the number of incorrectly paid orders.